Cavs X Marcus graham project

Awarded ‘Most Valuable Player’ out of 20 participants by MGP & Cavs leadership

Created a comprehensive 360-marketing strategy within a 72-hour timeframe to enhance fan engagement and loyalty within the local Hispanic and Latinx community. In collaboration with a group of peers, I ideated effective solutions, led the art direction, and successfully presented our strategy and tactics to key stakeholders within the Cavs organization.